Founder of StartWords. I write content that informs and copy that sells. I help startups and small-to-medium sized businesses find their brand voice. I'm also an experienced editor, UX copywriter, and published author.
7 ways to make your website content more inclusive for neurodivergent users
A guide to making your digital content more accessible.
AI-Generated Images Are Going Viral - What Should Marketers Know?
A topical AI-trend-based piece I produced with The Digital Marketing Institute.
The Only B2B SaaS Marketing Channels That Matter For Attracting Customers
Content from a B2B project I'm working on with Directive Consulting.
Winners of The Met Gala 2025 (Brands + Influencers)
A top-ranking trend-based article I produced for WeArisma as part of the brand's ongoing 'Cultural Moments' initiative.
Exploring the Songwriting Techniques of Tom Petty
"Do something you really like, and hopefully it pays the rent. As far as I'm concerned, that's success." —Tom Petty
A technical song-writing focused piece I produced for iZotope as part of the brand's Spire Recording Studio visibility campaign.
Seatfrog's Rebrand Project
I developed the copy for this landing page as part of Seatfrog's big rebrand. I also played a central role in developing the brand's improved tone of voice (TOV) and rolling it out across channels.
My efforts contributed to the brand earning a vital round of funding.
The ‘Back To Basics’ Marketing Success of Oatly
A deep exploration of Oatly's ever-evocative marketing techniques.
Mountain Warehouse x WeArisma: Taking Control of a Reactive Influencer Strategy
A brand case study I helped to plan, shape, and produce for WeArisma.
Healthy Yeti Landing Page Revamp
I refreshed Healthy Yeti's brand voice and produced the copy for its product landing pages.
My work earned a notable boost in web traffic, engagement, and sales.
What is the best virtual card for ads? Your essential guide
An in-depth BOFU fintech and payments article.
The global talent crunch: the fall of digital dominos
Tackling the talent crunch: the HR edition.
Diabetes UK Month of Miles content
I produced all email content for Diabetes UK's (DUK) 'Month of Miles' initiative & helped develop the campaign's messaging. My email copywriting and brand storytelling efforts helped DUK exceed its fundraising targets.
Walk for Weight Loss: 7 Ways To Make Your Strolls More Fun (Email campaign asset)
I produced this piece of walking-based content as part of a seasonal marketing campaign series.
Each piece of content supported my 'Step Into Spring' campaign, a body positive email marketing initiative that I developed. I came up with the concept, developed a delivery plan, and helped to produce the copy.
The campaign earned over £40,000 of revenue in two weeks.
5 ways to focus under stress while working
A practical work-related guide for the GoDaddy Garage.