D I Hughes

A a concept I developed, researched, and produced for Soundstripe on developing a branded soundtrack that actually makes an impact.

A guide to making your digital content more accessible.

A topical AI-trend-based piece I produced with The Digital Marketing Institute.

Content from a B2B project I'm working on with Directive Consulting.

Website copywriting and brand development strategy.

A piece on employee-led content as part of the agency's four-part 'employee-led content' series. I also supported podcast production and helped to develop the repurposing plan.

A top-ranking trend-based article I produced for WeArisma as part of the brand's ongoing 'Cultural Moments' initiative.

I developed the copy for this landing page as part of Seatfrog's big rebrand. I also played a central role in developing the brand's improved tone of voice (TOV) and rolling it out across channels.

My efforts contributed to the brand earning a vital round of funding.

"Do something you really like, and hopefully it pays the rent. As far as I'm concerned, that's success." —Tom Petty

A technical song-writing focused piece I produced for iZotope as part of the brand's Spire Recording Studio visibility campaign.

Narrative copywriting for Spencer Matthews' CleanCo.

A deep exploration of Oatly's ever-evocative marketing techniques.

A brand case study I helped to plan, shape, and produce for WeArisma.

I refreshed Healthy Yeti's brand voice and produced the copy for its product landing pages.

My work earned a notable boost in web traffic, engagement, and sales.

An in-depth BOFU fintech and payments article.

Tackling the talent crunch: the HR edition.