D I Hughes

A guide to making your digital content more accessible.

A topical AI-trend-based piece I produced with The Digital Marketing Institute.

Content from a B2B project I'm working on with Directive Consulting.

A deep exploration of Oatly's ever-evocative marketing techniques.

An in-depth BOFU fintech and payments article.

Tackling the talent crunch: the HR edition.

I refreshed Healthy Yeti's brand voice and produced the copy for its product landing pages.

My work earned a notable boost in web traffic, engagement, and sales.

I developed the copy for this landing page as part of Seatfrog's big rebrand. I also played a central role in developing the brand's improved tone of voice (TOV) and rolling it out across channels.

My efforts contributed to the brand earning a vital round of funding.

I produced all email content for Diabetes UK's (DUK) 'Month of Miles' initiative & helped develop the campaign's messaging. My email copywriting and brand storytelling efforts helped DUK exceed its fundraising targets.

I produced this piece of walking-based content as part of a seasonal marketing campaign series.

Each piece of content supported my 'Step Into Spring' campaign, a body positive email marketing initiative that I developed. I came up with the concept, developed a delivery plan, and helped to produce the copy.

The campaign earned over £40,000 of revenue in two weeks.

A practical work-related guide for the GoDaddy Garage.

A content ideation toolkit for The DMI.

A health piece for Smart Protein.

A piece about tech and SEND parenting.

VICE Munchies