D I Hughes

A guide to making your digital content more accessible.

A topical AI-trend-based piece I produced with The Digital Marketing Institute.

Content from a B2B project I'm working on with Directive Consulting.

A top-ranking trend-based article I produced for WeArisma as part of the brand's ongoing 'Cultural Moments' initiative.

"Do something you really like, and hopefully it pays the rent. As far as I'm concerned, that's success." —Tom Petty

A technical song-writing focused piece I produced for iZotope as part of the brand's Spire Recording Studio visibility campaign.

I developed the copy for this landing page as part of Seatfrog's big rebrand. I also played a central role in developing the brand's improved tone of voice (TOV) and rolling it out across channels.

My efforts contributed to the brand earning a vital round of funding.

Narrative copywriting for Spencer Matthews' CleanCo.

A deep exploration of Oatly's ever-evocative marketing techniques.

A brand case study I helped to plan, shape, and produce for WeArisma.

I refreshed Healthy Yeti's brand voice and produced the copy for its product landing pages.

My work earned a notable boost in web traffic, engagement, and sales.

An in-depth BOFU fintech and payments article.

Tackling the talent crunch: the HR edition.

I produced all email content for Diabetes UK's (DUK) 'Month of Miles' initiative & helped develop the campaign's messaging. My email copywriting and brand storytelling efforts helped DUK exceed its fundraising targets.

I produced this piece of walking-based content as part of a seasonal marketing campaign series.

Each piece of content supported my 'Step Into Spring' campaign, a body positive email marketing initiative that I developed. I came up with the concept, developed a delivery plan, and helped to produce the copy.

The campaign earned over £40,000 of revenue in two weeks.

A practical work-related guide for the GoDaddy Garage.