D I Hughes

Things I’ve Had to Cut Back on Since Becoming a Dad...

VICE Munchies

Marketing of real substance.

Take me to the bridge.

These campaigns you knock your socks off.

A guide to traditional copywriting approaches that get results.

Avoid these blunders at all costs...

“We wanna be free. We wanna be free to do what we wanna do, and we wanna get loaded and have a good time. That’s what we’re gonna do; we’re gonna have a good time, we’re gonna have a party!” – Loaded, Primal Scream.

A study of Slough's original rave scene and its pivotal role in subcultural history.

Create your best hero, or anti-hero.

"Do something you really like, and hopefully it pays the rent. As far as I'm concerned, that's success." —Tom Petty

Digital Marketing Institute

Ghostwritten for Datapine.

Ghostwritten by me for personality marketing innovator, DataSine.

The rise of micro-credentials.